The Rivetto Suites complex is located where the Rivetto family built their wine cellar, in 1932. The Rivetto wine cellar is not located on the Serralunga hills.

Until the 90s, the cellar played an important role in the growth of Rivetto: it is where wines were sold, both in bottles and in bulk: casks and barrels were the perfect frame of the portico where the Rivetto Suites are now located.